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Story County, IA

Migration of people and income, 20222023 filing years

At a glance (2023)

Cost of living
91
9% below the U.S. average
Median home value
$243,600
national $303,400
Home prices, 5 years
+35.9%
over the 5 years to 2023
Monthly rent
$1,019
national $1,348
Homeownership
56%
national 65%
Unemployment
2.4%
national 3.6%
Household income
$69,006
national $78,538
Median age
27.0 yrs
national 38.7

Cost of living is the metro-area price level for Ames, IA.

The cost of living runs about 9% below the national average. The median home is valued at $243,600 (nominal). Home prices have risen about 36% over the five years to 2023. Median rent is about $1,019 a month. Unemployment averaged 2.4% in 2023 (national 3.6%). Median household income is $69,006. These figures describe all residents, not just tax filers, come from separate sources than the migration data on this page, and do not indicate why anyone moved.

Between the 2022 and 2023 filing years, Story County, IA saw a net loss of 444 tax-filing households and a net loss of 547 individuals. Against a population of about 98,566, that is a net outflow of about 5.5 per 1,000 residents. On net, the area lost $51.1M in associated adjusted gross income (AGI, nominal dollars). The largest inflow, about 607 households, came from Polk County; the largest outflow, about 863 households, went to Polk County. In the prior (2022) filing year, the area saw a net loss of 756 individuals. These figures cover federal income tax filers only and do not indicate why people moved.

Net income (AGI)
-$51.1M
nominal dollars
Net households
-444
tax returns
Net people
-547
exemptions

-5.5 net people per 1,000 residents (population 98,566)

Income (AGI) in and out

Moved in$165M
Moved out$216.1M
Net -$51.1M (nominal)
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Story County within Iowa

Story County is outlined, with arrows tracing its largest moves to and from other Iowa counties. Hover any county for its figures; click to open it.

Net outNet in(AGI $)
Hover an area to trace its top 5 inbound (in) and outbound (out) moves.
Net income (AGI) that moved in minus out, in nominal dollars (not adjusted for inflation).Net tax returns (filing households) that moved in minus out.Net people per 1,000 residents, so larger and smaller areas compare fairly.
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Where movers came from

  1. 1Polk County, IA607$31.1M
  2. 2Boone County, IA194$10.3M
  3. 3Dallas County, IA93$3.9M
  4. 4Marshall County, IA92$4.1M
  5. 5Hamilton County, IA88$6.6M
  6. 6Linn County, IA72$2.4M
  7. 7Webster County, IA65$2.1M
  8. 8Johnson County, IA55$2.5M
  9. 9Hardin County, IA52$2.1M
  10. 10Black Hawk County, IA48$2M
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Where movers went

  1. 1Polk County, IA863$50.4M
  2. 2Boone County, IA170$11.1M
  3. 3Dallas County, IA116$5.1M
  4. 4Linn County, IA72$2.9M
  5. 5Hamilton County, IA64$4.4M
  6. 6Marshall County, IA61$3.1M
  7. 7Cook County, IL55$1.9M
  8. 8Maricopa County, AZ53$3.1M
  9. 9Hennepin County, MN51$2.7M
  10. 10Johnson County, IA48$2.1M
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Churn by county · both directions at once

The biggest two-way exchanges of filing households, 20222023. Moved in and moved out are gross one-way counts; net is the difference. Click a column to sort.

Polk County, IA607863-256-$19.3M
Boone County, IA194170+24-$784K
Dallas County, IA93116-23-$1.2M
Marshall County, IA9261+31+$1M
Hamilton County, IA8864+24+$2.2M
Linn County, IA72720-$506K
Johnson County, IA5548+7+$421K
Black Hawk County, IA4845+3+$109K
Cook County, IL3655-19-$483K
Webster County, IA6523+42+$1.4M
Hardin County, IA5230+22+$430K
Maricopa County, AZ2453-29-$1.7M

Counts are filing households (IRS returns), matching the lists above; income is nominal AGI. A dash means the IRS published only one direction of that exchange (small flows are suppressed), so no net is computed.

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Net migration by year

Net 2012–2023: -$430.6M (-10,482 people)
20122023
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Net AGI and net people by year (nominal dollars)
YearNet AGINet people
2012-$18.2M-1,131
2013-$28.3M-667
2014-$31.9M-1,152
2015-$13.5M-346
2016-$37.4M-1,089
2017-$73.8M-1,852
2018-$28.5M-833
2019-$31.2M-764
2020-$26.5M-577
2021-$36.2M-768
2022-$53.9M-756
2023-$51.1M-547
Migration in context

How big is this move, relative to the county?

In the 20222023 filing year, about 547 more people left Story County, IA than moved in (counting tax filers and their dependents) — a net loss of about $51.1M in income (nominal) — in a county of 101,021 people.

Population
101,021
Census 2023 estimate
Net migration rate
-5.4
net people per 1,000 residents
A town of 10,000 would net about -54 people.
Net income per resident
−$506
nominal dollars
-$51.1M total across 101,021 residents.

The rate lets you compare Story County, IA with a countyof any size: it’s the net flow divided by population. The IRS counts tax filers; population counts all residents, so read the rate as a scale indicator, not a literal share of people.

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Components of population change · 2023 (Census)

Where the county’s overall change came from. Census counts all residents; the IRS migration above is one slice of the domestic-migration component.

Births
+827
Deaths
-628
Net domestic migration
+257
Net international migration
+725
Total change
+1,164

Source: U.S. Census Bureau, Population Estimates Program. Figures are people, not tax filers.

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Income & cost of living

What a dollar is worth here

Prices around Story County, IA run about 9% below the national average. In plain terms: $100 spent here buys about what $109 buys in the average American community. The figures below apply that to income, each compared to the U.S. average of $70,002 per person.

Income per person
$54,662
what people here earn (BEA 2023, nominal)
22% below the U.S. average
Price level
91.5
100 = U.S. average prices (BEA price parity)
everyday costs about 8.5% lower than average
What that income buys
$59,763
local income restated at U.S.-average prices
15% below the U.S. average
Cheaper than U.S. avgU.S. average (100)Pricier

Cost of living shown for the Ames, IA metro area (BEA publishes price parities by metro, not by county).

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Where the cost comes from · price parity by category

Index where 100 = U.S. average for that category. Housing is usually what separates one place from another.

Housing & rents79.8
Goods96.6
Utilities86.2
Other services92.3

Housing is measured from rents (including an estimated rental value for owner-occupied homes), so a run-up in purchase prices shows here only as it reaches rents. Source: U.S. Bureau of Economic Analysis. Covers all residents, a separate universe from the IRS filer income above. How the data works.

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Who lives here

The people of Story County, IA

American Community Survey, 2019–2023 (a 5-year average of all residents, not just tax filers).

Median age
27.0
years
Median household income
$69,006
per household (ACS 2019–2023, nominal)
12% below the U.S. median
College degree
53%
adults 25+ with a bachelor's or higher
Poverty rate
18.6%
residents below the poverty line
Average commute
18 min
mean travel time to work
Broadband at home
79%
households with any broadband
Race and ethnicity (share of residents)
White 81%Hispanic 5%Black 3%Asian 7%Other 4%

White, Black, and Asian counts are people who are not Hispanic or Latino; Hispanic or Latino can be of any race. Shares are rounded and may not total 100.

Source: U.S. Census Bureau, American Community Survey 5-year estimates. Covers all residents, a separate universe from the IRS filer data. A 5-year estimate is an average over 2019–2023; compare years at least five apart, since consecutive windows overlap. How the data works.

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Housing · what it costs to live here (ACS 2019–2023)

Median home value
$243,600
owner-occupied homes
20% below the U.S. median
Median rent
$1,019
gross rent per month
24% below the U.S. median
Homeownership
56%
of occupied homes are owner-occupied
Home-price appreciation · FHFA index, 2023
Past year
+10.1%
price change, 2022 to 2023
Past 5 years
+36%
price change, 2018 to 2023

A repeat-sales index (how much the same homes changed in price), so it tracks the market over time rather than the current level. Source: Federal Housing Finance Agency, annual all-transactions HPI; the county series is FHFA’s developmental index.

New home construction · building permits, 2023
165new housing units authorized in 2023
Single-family 63%Multifamily 37%

Units authorized by residential building permits (new supply), summed from counties for the state and U.S. Permits are authorizations, not completions. Source: U.S. Census Bureau, Building Permits Survey.

Home value is what owners estimate their homes are worth, not recent sale prices. Source: U.S. Census Bureau, American Community Survey 5-year estimates (2019–2023), nominal dollars. How the data works.

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Local economy & risk

Jobs and natural hazards

Unemployment rate
2.4%
BLS 2023 annual average
Labor force
54,690
53,374 employed
Disaster declarations
major federal, 2023

Sources: U.S. Bureau of Labor Statistics (LAUS) and FEMA. A disaster declaration marks federal assistance eligibility, not damage severity, and says nothing about why anyone moved. How the data works.

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Unemployment now
2.2%
April 2026 · ▼ 0.5 points vs April 2025
January 2024April 2026

Source: U.S. Bureau of Labor Statistics (LAUS). Monthly unemployment for this county, not seasonally adjusted. Updated every month, so it moves faster than the annual average above. How the data works.

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How Story County, IA has voted. Certified returns, popular vote only. This is a separate dataset from the migration figures on this page.

YearDemocraticRepublicanOtherMarginTotal
202426,76521,6651,096D +10.249,818
202029,17520,5411,322D +16.951,038
201625,70919,4585,500D +12.350,667
201226,19219,6681,290D +13.847,150
200826,54818,9951,032D +16.246,575
200423,29620,819537D +5.544,652
200017,47816,2281,658D +3.535,364

Source: MIT Election Data and Science Lab county returns (CC0). Margins are the popular-vote gap as a share of all votes cast.

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