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Bay County, FL

Migration of people and income, 20222023 filing years

At a glance (2023)

Cost of living
98
2% below the U.S. average
Median home value
$276,900
national $303,400
Home prices, 5 years
+67.7%
over the 5 years to 2023
Monthly rent
$1,424
national $1,348
Homeownership
68%
national 65%
Unemployment
2.9%
national 3.6%
Household income
$70,188
national $78,538
Median age
41.4 yrs
national 38.7

Cost of living is the metro-area price level for Panama City-Panama City Beach, FL.

The cost of living runs about 2% below the national average. The median home is valued at $276,900 (nominal). Home prices have risen about 68% over the five years to 2023. Median rent is about $1,424 a month. Unemployment averaged 2.9% in 2023 (national 3.6%). Median household income is $70,188. These figures describe all residents, not just tax filers, come from separate sources than the migration data on this page, and do not indicate why anyone moved.

Between the 2022 and 2023 filing years, Bay County, FL saw a net gain of 2,172 tax-filing households and a net gain of 4,173 individuals. Against a population of about 190,769, that is a net inflow of about 22 per 1,000 residents. On net, the area gained $240.8M in associated adjusted gross income (AGI, nominal dollars). The largest inflow, about 275 households, came from Walton County; the largest outflow, about 216 households, went to Washington County. In the prior (2022) filing year, the area saw a net gain of 4,010 individuals. These figures cover federal income tax filers only and do not indicate why people moved.

Net income (AGI)
+$240.8M
nominal dollars
Net households
+2,172
tax returns
Net people
+4,173
exemptions

+21.9 net people per 1,000 residents (population 190,769)

Income (AGI) in and out

Moved in$586.1M
Moved out$345.3M
Net +$240.8M (nominal)
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Bay County within Florida

Bay County is outlined, with arrows tracing its largest moves to and from other Florida counties. Hover any county for its figures; click to open it.

Net outNet in(AGI $)
Hover an area to trace its top 5 inbound (in) and outbound (out) moves.
Net income (AGI) that moved in minus out, in nominal dollars (not adjusted for inflation).Net tax returns (filing households) that moved in minus out.Net people per 1,000 residents, so larger and smaller areas compare fairly.
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Where movers came from

  1. 1Walton County, FL275$27.2M
  2. 2Okaloosa County, FL233$15.6M
  3. 3Washington County, FL182$8.3M
  4. 4Leon County, FL149$8.2M
  5. 5Gulf County, FL110$5.4M
  6. 6Escambia County, FL106$6.5M
  7. 7Jackson County, FL106$4.8M
  8. 8Orange County, FL89$5.2M
  9. 9Miami-Dade County, FL86$4.1M
  10. 10Maricopa County, AZ79$6.5M
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Where movers went

  1. 1Washington County, FL216$10.8M
  2. 2Walton County, FL182$20.5M
  3. 3Okaloosa County, FL155$10.6M
  4. 4Leon County, FL124$5.3M
  5. 5Jackson County, FL122$5.7M
  6. 6Gulf County, FL104$5.7M
  7. 7Escambia County, FL94$4.5M
  8. 8Hillsborough County, FL94$7.6M
  9. 9Orange County, FL91$4.2M
  10. 10Houston County, AL81$3.5M
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Churn by county · both directions at once

The biggest two-way exchanges of filing households, 20222023. Moved in and moved out are gross one-way counts; net is the difference. Click a column to sort.

Walton County, FL275182+93+$6.7M
Washington County, FL182216-34-$2.5M
Okaloosa County, FL233155+78+$5M
Leon County, FL149124+25+$2.9M
Jackson County, FL106122-16-$949K
Gulf County, FL110104+6-$274K
Escambia County, FL10694+12+$2M
Orange County, FL8991-2+$991K
Hillsborough County, FL7994-15-$2.4M
Houston County, AL7381-8+$1.7M
Duval County, FL7763+14-$1.1M
Miami-Dade County, FL8651+35+$2M

Counts are filing households (IRS returns), matching the lists above; income is nominal AGI. A dash means the IRS published only one direction of that exchange (small flows are suppressed), so no net is computed.

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Net migration by year

Net 2012–2023: +$940.9M (+10,758 people)
20122023
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Net AGI and net people by year (nominal dollars)
YearNet AGINet people
2012+$55.7M+1,164
2013+$50.3M+2,098
2014+$64.9M+2,113
2015+$18.5M+1,211
2016+$168.7M+882
2017-$7.6M-812
2018-$84.9M-3,186
2019-$84.9M-6,866
2020+$121.5M+1,687
2021+$187.8M+4,284
2022+$209.9M+4,010
2023+$240.8M+4,173
Migration in context

How big is this move, relative to the county?

In the 20222023 filing year, about 4,173 more people moved into Bay County, FL than left (counting tax filers and their dependents) — a net gain of about $240.8M in income (nominal) — in a county of 192,941 people.

Population
192,941
Census 2023 estimate
Net migration rate
+21.6
net people per 1,000 residents
A town of 10,000 would net about +216 people.
Net income per resident
+$1,248
nominal dollars
+$240.8M total across 192,941 residents.

The rate lets you compare Bay County, FL with a countyof any size: it’s the net flow divided by population. The IRS counts tax filers; population counts all residents, so read the rate as a scale indicator, not a literal share of people.

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Components of population change · 2023 (Census)

Where the county’s overall change came from. Census counts all residents; the IRS migration above is one slice of the domestic-migration component.

Births
+2,118
Deaths
-2,009
Net domestic migration
+4,761
Net international migration
+1,895
Total change
+6,862

Source: U.S. Census Bureau, Population Estimates Program. Figures are people, not tax filers.

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Income & cost of living

What a dollar is worth here

Prices around Bay County, FL run about 2% below the national average. In plain terms: $100 spent here buys about what $102 buys in the average American community. The figures below apply that to income, each compared to the U.S. average of $70,002 per person.

Income per person
$56,259
what people here earn (BEA 2023, nominal)
20% below the U.S. average
Price level
97.8
100 = U.S. average prices (BEA price parity)
everyday costs about 2.2% lower than average
What that income buys
$57,499
local income restated at U.S.-average prices
18% below the U.S. average
Cheaper than U.S. avgU.S. average (100)Pricier

Cost of living shown for the Panama City-Panama City Beach, FL metro area (BEA publishes price parities by metro, not by county).

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Where the cost comes from · price parity by category

Index where 100 = U.S. average for that category. Housing is usually what separates one place from another.

Housing & rents96.7
Goods96.3
Utilities91.4
Other services99.8

Housing is measured from rents (including an estimated rental value for owner-occupied homes), so a run-up in purchase prices shows here only as it reaches rents. Source: U.S. Bureau of Economic Analysis. Covers all residents, a separate universe from the IRS filer income above. How the data works.

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Who lives here

The people of Bay County, FL

American Community Survey, 2019–2023 (a 5-year average of all residents, not just tax filers).

Median age
41.4
years
Median household income
$70,188
per household (ACS 2019–2023, nominal)
11% below the U.S. median
College degree
28%
adults 25+ with a bachelor's or higher
Poverty rate
11.7%
residents below the poverty line
Average commute
25 min
mean travel time to work
Broadband at home
92%
households with any broadband
Race and ethnicity (share of residents)
White 74%Hispanic 8%Black 10%Asian 2%Other 6%

White, Black, and Asian counts are people who are not Hispanic or Latino; Hispanic or Latino can be of any race. Shares are rounded and may not total 100.

Source: U.S. Census Bureau, American Community Survey 5-year estimates. Covers all residents, a separate universe from the IRS filer data. A 5-year estimate is an average over 2019–2023; compare years at least five apart, since consecutive windows overlap. How the data works.

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Housing · what it costs to live here (ACS 2019–2023)

Median home value
$276,900
owner-occupied homes
9% below the U.S. median
Median rent
$1,424
gross rent per month
6% above the U.S. median
Homeownership
68%
of occupied homes are owner-occupied
Home-price appreciation · FHFA index, 2023
Past year
+8.1%
price change, 2022 to 2023
Past 5 years
+68%
price change, 2018 to 2023

A repeat-sales index (how much the same homes changed in price), so it tracks the market over time rather than the current level. Source: Federal Housing Finance Agency, annual all-transactions HPI; the county series is FHFA’s developmental index.

New home construction · building permits, 2023
2,322new housing units authorized in 2023
Single-family 78%Multifamily 22%

Units authorized by residential building permits (new supply), summed from counties for the state and U.S. Permits are authorizations, not completions. Source: U.S. Census Bureau, Building Permits Survey.

Home value is what owners estimate their homes are worth, not recent sale prices. Source: U.S. Census Bureau, American Community Survey 5-year estimates (2019–2023), nominal dollars. How the data works.

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Local economy & risk

Jobs and natural hazards

Unemployment rate
2.9%
BLS 2023 annual average
Labor force
90,956
88,334 employed
Disaster declarations
1
major federal, 2023
most common: Hurricane

Sources: U.S. Bureau of Labor Statistics (LAUS) and FEMA. A disaster declaration marks federal assistance eligibility, not damage severity, and says nothing about why anyone moved. How the data works.

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Unemployment now
4.6%
April 2026 · ▲ 1.3 points vs April 2025
January 2024April 2026

Source: U.S. Bureau of Labor Statistics (LAUS). Monthly unemployment for this county, not seasonally adjusted. Updated every month, so it moves faster than the annual average above. How the data works.

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How Bay County, FL has voted. Certified returns, popular vote only. This is a separate dataset from the migration figures on this page.

YearDemocraticRepublicanOtherMarginTotal
202425,20171,4971,079R +47.397,777
202025,61466,0971,313R +43.593,024
201621,79762,1943,462R +46.287,453
201222,05156,876934R +43.679,861
200823,65356,683791R +40.781,127
200421,06853,404552R +43.175,024
200018,85038,6371,318R +33.658,805

Source: MIT Election Data and Science Lab county returns (CC0). Margins are the popular-vote gap as a share of all votes cast.

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