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Vilas County, WI

Migration of people and income, 20222023 filing years

At a glance (2023)

Cost of living
93
7% below the U.S. average
Median home value
$270,700
national $303,400
Home prices, 5 years
+65.4%
over the 5 years to 2023
Monthly rent
$810
national $1,348
Homeownership
83%
national 65%
Unemployment
3.8%
national 3.6%
Household income
$67,132
national $78,538
Median age
55.5 yrs
national 38.7

Cost of living is the statewide price level for Wisconsin (state avg).

The cost of living runs about 7% below the national average. The median home is valued at $270,700 (nominal). Home prices have risen about 65% over the five years to 2023. Median rent is about $810 a month. Unemployment averaged 3.8% in 2023 (national 3.6%). Median household income is $67,132. These figures describe all residents, not just tax filers, come from separate sources than the migration data on this page, and do not indicate why anyone moved.

Between the 2022 and 2023 filing years, Vilas County, WI saw a net gain of 113 tax-filing households and a net gain of 243 individuals. Against a population of about 23,885, that is a net inflow of about 10 per 1,000 residents. On net, the area gained $30.8M in associated adjusted gross income (AGI, nominal dollars). The largest inflow, about 174 households, came from Oneida County; the largest outflow, about 119 households, went to Oneida County. In the prior (2022) filing year, the area saw a net gain of 321 individuals. These figures cover federal income tax filers only and do not indicate why people moved.

Net income (AGI)
+$30.8M
nominal dollars
Net households
+113
tax returns
Net people
+243
exemptions

+10.2 net people per 1,000 residents (population 23,885)

Income (AGI) in and out

Moved in$91.5M
Moved out$60.7M
Net +$30.8M (nominal)
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Vilas County within Wisconsin

Vilas County is outlined, with arrows tracing its largest moves to and from other Wisconsin counties. Hover any county for its figures; click to open it.

Net outNet in(AGI $)
Hover an area to trace its top 5 inbound (in) and outbound (out) moves.
Net income (AGI) that moved in minus out, in nominal dollars (not adjusted for inflation).Net tax returns (filing households) that moved in minus out.Net people per 1,000 residents, so larger and smaller areas compare fairly.
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Where movers came from

  1. 1Oneida County, WI174$9.2M
  2. 2Cook County, IL32$4.5M
  3. 3Dane County, WI32$5M
  4. 4Marathon County, WI26$4.3M
  5. 5Milwaukee County, WI25$2M
  6. 6Waukesha County, WI25$2.2M
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Where movers went

  1. 1Oneida County, WI119$7.8M
  2. 2Dane County, WI35$3.6M
  3. 3Brown County, WI25$1.4M
  4. 4Milwaukee County, WI25$1.2M
  5. 5Marathon County, WI24$3M
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Churn by county · both directions at once

The biggest two-way exchanges of filing households, 20222023. Moved in and moved out are gross one-way counts; net is the difference. Click a column to sort.

Oneida County, WI174119+55+$1.4M
Dane County, WI3235-3+$1.4M
Marathon County, WI2624+2+$1.3M
Milwaukee County, WI25250+$791K
Cook County, IL32
Waukesha County, WI25
Brown County, WI25

Counts are filing households (IRS returns), matching the lists above; income is nominal AGI. A dash means the IRS published only one direction of that exchange (small flows are suppressed), so no net is computed.

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Net migration by year

Net 2012–2023: +$363.5M (+4,090 people)
20122023
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Net AGI and net people by year (nominal dollars)
YearNet AGINet people
2012+$18.5M+257
2013+$11.6M+315
2014+$12.6M+215
2015+$3.9M-72
2016+$38.3M+283
2017+$40.4M+654
2018+$19.4M+321
2019+$29.3M+396
2020+$42.2M+555
2021+$61.5M+602
2022+$55.1M+321
2023+$30.8M+243
Migration in context

How big is this move, relative to the county?

In the 20222023 filing year, about 243 more people moved into Vilas County, WI than left (counting tax filers and their dependents) — a net gain of about $30.8M in income (nominal) — in a county of 23,822 people.

Population
23,822
Census 2023 estimate
Net migration rate
+10.2
net people per 1,000 residents
A town of 10,000 would net about +102 people.
Net income per resident
+$1,291
nominal dollars
+$30.8M total across 23,822 residents.

The rate lets you compare Vilas County, WI with a countyof any size: it’s the net flow divided by population. The IRS counts tax filers; population counts all residents, so read the rate as a scale indicator, not a literal share of people.

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Components of population change · 2023 (Census)

Where the county’s overall change came from. Census counts all residents; the IRS migration above is one slice of the domestic-migration component.

Births
+148
Deaths
-365
Net domestic migration
+317
Net international migration
-2
Total change
+100

Source: U.S. Census Bureau, Population Estimates Program. Figures are people, not tax filers.

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Income & cost of living

What a dollar is worth here

Prices around Vilas County, WI run about 7% below the national average. In plain terms: $100 spent here buys about what $107 buys in the average American community. The figures below apply that to income, each compared to the U.S. average of $70,002 per person.

Income per person
$68,144
what people here earn (BEA 2023, nominal)
3% below the U.S. average
Price level
93.2
100 = U.S. average prices (BEA price parity)
everyday costs about 6.8% lower than average
What that income buys
$73,100
local income restated at U.S.-average prices
4% above the U.S. average
Cheaper than U.S. avgU.S. average (100)Pricier

This county isn't in a metro area that BEA prices separately, so cost of living shows the Wisconsin (state avg) figure.

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Where the cost comes from · price parity by category

Index where 100 = U.S. average for that category. Housing is usually what separates one place from another.

Housing & rents78.3
Goods94.3
Utilities89.5
Other services98.0

Housing is measured from rents (including an estimated rental value for owner-occupied homes), so a run-up in purchase prices shows here only as it reaches rents. Source: U.S. Bureau of Economic Analysis. Covers all residents, a separate universe from the IRS filer income above. How the data works.

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Who lives here

The people of Vilas County, WI

American Community Survey, 2019–2023 (a 5-year average of all residents, not just tax filers).

Median age
55.5
years
Median household income
$67,132
per household (ACS 2019–2023, nominal)
15% below the U.S. median
College degree
31%
adults 25+ with a bachelor's or higher
Poverty rate
10.9%
residents below the poverty line
Average commute
20 min
mean travel time to work
Broadband at home
86%
households with any broadband
Race and ethnicity (share of residents)
White 85%Hispanic 2%Black 0%Asian 0%Other 12%

White, Black, and Asian counts are people who are not Hispanic or Latino; Hispanic or Latino can be of any race. Shares are rounded and may not total 100.

Source: U.S. Census Bureau, American Community Survey 5-year estimates. Covers all residents, a separate universe from the IRS filer data. A 5-year estimate is an average over 2019–2023; compare years at least five apart, since consecutive windows overlap. How the data works.

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Housing · what it costs to live here (ACS 2019–2023)

Median home value
$270,700
owner-occupied homes
11% below the U.S. median
Median rent
$810
gross rent per month
40% below the U.S. median
Homeownership
83%
of occupied homes are owner-occupied
Home-price appreciation · FHFA index, 2023
Past year
+16.3%
price change, 2022 to 2023
Past 5 years
+65%
price change, 2018 to 2023

A repeat-sales index (how much the same homes changed in price), so it tracks the market over time rather than the current level. Source: Federal Housing Finance Agency, annual all-transactions HPI; the county series is FHFA’s developmental index.

New home construction · building permits, 2023
328new housing units authorized in 2023
Single-family 78%Multifamily 22%

Units authorized by residential building permits (new supply), summed from counties for the state and U.S. Permits are authorizations, not completions. Source: U.S. Census Bureau, Building Permits Survey.

Home value is what owners estimate their homes are worth, not recent sale prices. Source: U.S. Census Bureau, American Community Survey 5-year estimates (2019–2023), nominal dollars. How the data works.

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Local economy & risk

Jobs and natural hazards

Unemployment rate
3.8%
BLS 2023 annual average
Labor force
10,514
10,117 employed
Disaster declarations
major federal, 2023

Sources: U.S. Bureau of Labor Statistics (LAUS) and FEMA. A disaster declaration marks federal assistance eligibility, not damage severity, and says nothing about why anyone moved. How the data works.

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Unemployment now
5.7%
April 2026 · ▼ 0.3 points vs April 2025
January 2024April 2026

Source: U.S. Bureau of Labor Statistics (LAUS). Monthly unemployment for this county, not seasonally adjusted. Updated every month, so it moves faster than the annual average above. How the data works.

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How Vilas County, WI has voted. Certified returns, popular vote only. This is a separate dataset from the migration figures on this page.

YearDemocraticRepublicanOtherMarginTotal
20246,1199,837179R +23.016,135
20205,9039,261205R +21.815,369
20164,7708,169673R +25.013,612
20125,9517,749142R +13.013,842
20086,4917,055204R +4.113,750
20045,7138,155134R +17.414,002
20004,7066,958658R +18.312,322

Source: MIT Election Data and Science Lab county returns (CC0). Margins are the popular-vote gap as a share of all votes cast.

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