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Rock County, NE

Migration of people and income, 20222023 filing years

At a glance (2023)

Cost of living
90
10% below the U.S. average
Median home value
$124,400
national $303,400
Monthly rent
$608
national $1,348
Homeownership
76%
national 65%
Unemployment
2.1%
national 3.6%
Household income
$57,500
national $78,538
Median age
45.2 yrs
national 38.7

Cost of living is the statewide price level for Nebraska (state avg).

The cost of living runs about 10% below the national average. The median home is valued at $124,400 (nominal). Median rent is about $608 a month. Unemployment averaged 2.1% in 2023 (national 3.6%). Median household income is $57,500. These figures describe all residents, not just tax filers, come from separate sources than the migration data on this page, and do not indicate why anyone moved.

Between the 2022 and 2023 filing years, Rock County, NE saw a net gain of 9 tax-filing households and a net gain of 16 individuals. Against a population of about 1,271, that is a net inflow of about 13 per 1,000 residents. On net, the area gained $715K in associated adjusted gross income (AGI, nominal dollars). In the prior (2022) filing year, the area saw a net loss of 29 individuals. These figures cover federal income tax filers only and do not indicate why people moved.

Net income (AGI)
+$715K
nominal dollars
Net households
+9
tax returns
Net people
+16
exemptions

+12.6 net people per 1,000 residents (population 1,271)

Income (AGI) in and out

Moved in$1.8M
Moved out$1.1M
Net +$715K (nominal)
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Rock County within Nebraska

Rock County is outlined, with arrows tracing its largest moves to and from other Nebraska counties. Hover any county for its figures; click to open it.

Net outNet in(AGI $)
Hover an area to trace its top 5 inbound (in) and outbound (out) moves.
Net income (AGI) that moved in minus out, in nominal dollars (not adjusted for inflation).Net tax returns (filing households) that moved in minus out.Net people per 1,000 residents, so larger and smaller areas compare fairly.
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Where movers came from

No flows above the IRS disclosure threshold.

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Where movers went

No flows above the IRS disclosure threshold.

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Net migration by year

Net 2012–2023: +$4.7M (+232 people)
20122023
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Net AGI and net people by year (nominal dollars)
YearNet AGINet people
2012+$4.8M+225
2013+$653K+28
2014-$503K+1
2017+$309K0
2018-$142K-18
2019+$705K+10
2020-$1.2M+19
2021-$146K-20
2022-$459K-29
2023+$715K+16
Migration in context

How big is this move, relative to the county?

In the 20222023 filing year, about 16 more people moved into Rock County, NE than left (counting tax filers and their dependents) — a net gain of about $715K in income (nominal) — in a county of 1,263 people.

Population
1,263
Census 2023 estimate
Net migration rate
+12.7
net people per 1,000 residents
A town of 10,000 would net about +127 people.
Net income per resident
+$566
nominal dollars
+$715K total across 1,263 residents.

The rate lets you compare Rock County, NE with a countyof any size: it’s the net flow divided by population. The IRS counts tax filers; population counts all residents, so read the rate as a scale indicator, not a literal share of people.

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Components of population change · 2023 (Census)

Where the county’s overall change came from. Census counts all residents; the IRS migration above is one slice of the domestic-migration component.

Births
+12
Deaths
-18
Net domestic migration
+32
Net international migration
0
Total change
+26

Source: U.S. Census Bureau, Population Estimates Program. Figures are people, not tax filers.

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Income & cost of living

What a dollar is worth here

Prices around Rock County, NE run about 10% below the national average. In plain terms: $100 spent here buys about what $111 buys in the average American community. The figures below apply that to income, each compared to the U.S. average of $70,002 per person.

Income per person
$96,058
what people here earn (BEA 2023, nominal)
37% above the U.S. average
Price level
90.3
100 = U.S. average prices (BEA price parity)
everyday costs about 9.7% lower than average
What that income buys
$106,391
local income restated at U.S.-average prices
52% above the U.S. average
Cheaper than U.S. avgU.S. average (100)Pricier

This county isn't in a metro area that BEA prices separately, so cost of living shows the Nebraska (state avg) figure.

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Where the cost comes from · price parity by category

Index where 100 = U.S. average for that category. Housing is usually what separates one place from another.

Housing & rents74.3
Goods96.5
Utilities79.4
Other services91.9

Housing is measured from rents (including an estimated rental value for owner-occupied homes), so a run-up in purchase prices shows here only as it reaches rents. Source: U.S. Bureau of Economic Analysis. Covers all residents, a separate universe from the IRS filer income above. How the data works.

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Who lives here

The people of Rock County, NE

American Community Survey, 2019–2023 (a 5-year average of all residents, not just tax filers).

Median age
45.2
years
Median household income
$57,500
per household (ACS 2019–2023, nominal)
27% below the U.S. median
College degree
29%
adults 25+ with a bachelor's or higher
Poverty rate
10.5%
residents below the poverty line
Average commute
13 min
mean travel time to work
Broadband at home
79%
households with any broadband
Race and ethnicity (share of residents)
White 98%Hispanic 0%Black 0%Asian 0%Other 1%

White, Black, and Asian counts are people who are not Hispanic or Latino; Hispanic or Latino can be of any race. Shares are rounded and may not total 100.

Source: U.S. Census Bureau, American Community Survey 5-year estimates. Covers all residents, a separate universe from the IRS filer data. A 5-year estimate is an average over 2019–2023; compare years at least five apart, since consecutive windows overlap. How the data works.

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Housing · what it costs to live here (ACS 2019–2023)

Median home value
$124,400
owner-occupied homes
59% below the U.S. median
Median rent
$608
gross rent per month
55% below the U.S. median
Homeownership
76%
of occupied homes are owner-occupied
New home construction · building permits, 2023
3new housing units authorized in 2023
Single-family 100%Multifamily 0%

Units authorized by residential building permits (new supply), summed from counties for the state and U.S. Permits are authorizations, not completions. Source: U.S. Census Bureau, Building Permits Survey.

Home value is what owners estimate their homes are worth, not recent sale prices. Source: U.S. Census Bureau, American Community Survey 5-year estimates (2019–2023), nominal dollars. How the data works.

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Local economy & risk

Jobs and natural hazards

Unemployment rate
2.1%
BLS 2023 annual average
Labor force
715
700 employed
Disaster declarations
major federal, 2023

Sources: U.S. Bureau of Labor Statistics (LAUS) and FEMA. A disaster declaration marks federal assistance eligibility, not damage severity, and says nothing about why anyone moved. How the data works.

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Unemployment now
1.6%
April 2026 · ▼ 0.6 points vs April 2025
January 2024April 2026

Source: U.S. Bureau of Labor Statistics (LAUS). Monthly unemployment for this county, not seasonally adjusted. Updated every month, so it moves faster than the annual average above. How the data works.

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How Rock County, NE has voted. Certified returns, popular vote only. This is a separate dataset from the migration figures on this page.

YearDemocraticRepublicanOtherMarginTotal
2024857454R +79.1834
20208474413R +78.5841
20167068741R +77.3798
201210367214R +72.1789
200813964022R +62.5801
200413074013R +69.1883
200014172528R +65.3894

Source: MIT Election Data and Science Lab county returns (CC0). Margins are the popular-vote gap as a share of all votes cast.

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